Advertising folder



Aug. 14, 1934. R. STUART 1,969,768

ADVERTI S ING FOLDER Filed Jan. 16, 1933 @a/W @am Patented Aug. 14, 1934UNITED STATE-s,

ADVERTISING FOLDER Robert stuart, Long Island, N. Y.

Application January 16,

2 Claims.

The present invention relates to circular letters, post-cardfoldersorlike foldablearticles of sheet materialcharacterzed by, theirA having aninsert or display` adapted to lie fiat between folds '5 and tostand'upright uponopening of said folds.

Such devices are used mainly for advertising'purposes, as theycreatean'element of surprise due to the fact that the insert is quiteinvisible before the folder is opened and appears unexpectedly only whenthe folder is opened, and are therefore helpful in drawing therecipients attentionY to the reading or advertising matter on saidfolder. Y

An object ofY the invention is to provide a device of the characterdescribed-which is simple in constructionA and reliablev in operation,and which can be readily Inanufacturedat very little expense; y

A more specific object of the invention is to provide a structure havingboth folder and insert attached thereto constructed from a single pieceof sheet material.

These and other objects and features of the invention will more fullyappear with the aid of the following description taken in conjunctionWith the accompanying drawing in which Fig. 1 is a plan view of a blank;Fig. 2 is a perspective View in unfolded position of the completeddevice made from said blank; Fig. 3 is a cross sectional view on theplane indicated by the line 3-3 of Fig. 2; and Fig. 4 is an enlargedcrosssectional view of the device in folded position.

The inventive concept is illustrated in the drawing as applied to themaking of a circular letter 1 shown in Fig. 2 as comprising, as isgenerally the custom, three approximately equal areas or folds 2, 3 and4 separated by the usual creases or score lines 5 and 6 along which theextreme areas may be folded over the central area. The `-followingdisclosure will show, however, that the invention is not restricted tothis particular em bodiment, but may likewise be utilized for making anyother foldable article, such as a post-card bent or folded upon itselfalong a center crease. In the drawing, I have shown a at insert ordisplay 'l located at the upper edge and near one marginal edge of thepaper blank 9, as shown on Fig. l, but which, when the advertisingfolder p 1 is completed, extends from the crease 5 there- 5016i, asshown in Fig. 2. As will be hereinafter more particularly described,this display 7 is adapted to lie fiat against the area 2 when the letter1 is folded, but to assume an upright po- ,sition perpendicular to theplane of the letter '1upon opening the latter. The display 7 is capa-1933, serial 1\I0..e51,994v

ble of various formsor shapes, the particular shape chosen forming nopart of the'invention. When, used for advertising purposes, it' maybemade symbolic or suggestive ofthe advertisement or reading matterprinted onfthe upperl surface of the letter 1, theY point of thisprinted matter being thus emphasized and-the reader amusedv as well. A

In accordance with my invention, I construct the device including theinsert or display 'l from 65 the blank 9 cut, as by a die, fromasinglesheet of paper or other suitable sheet material.` I- shape this blank toinclude an additional upper portion l0 over the amount ofv materialnecessary to construct the usual letter folds and covering 'an area 70equal or substantially equal to that required toA construct the upperfold. Thus, in Fig. l, I have shown the blank 9 as comprising `fourequal por` tionslO, 2, 3 and 4, the lower portions 2, 3 and 4l beingseparated, as aboveV indicated, byfthe- 75 creases 5 and 6 andbeingwadaptedtocarry theadvertising literature on the upper surfacethereof. The line 11 separates the upper portion 10 from said lowerportions, the paper being creased along this line in such a direction asto permit 805 the blank to be folded back upon itself at said portion10.

The display 'l extends from the upper edge 12 of the portion 10, and atthe same distance from A a longitudinal edge of the blank I form at thecrease 5 a slit or elongated opening 13 having a length corresponding toor slightly greater than the width of the display 7 at its base. Thedisplay 7 is passed through the opening 13 upon folding the portion 10beneath the portion 2. 90* Since said portions 2 and 10 are of equalareas, they are therefore caused to lie in snug engagement with oneanother by pasting them together, and the display '7 is caused to extendcompletely through the slit 13 or the base of said display to 95 belocated in said slit. The display is creased at its base along the line14 in substantial alinement with the upper edge 12 of the blank, eitherprior to or after insertion of the display through the slit. In thecompleted article, the crease 14 is 100 located at the slit 12, i. e. inalinement with the crease 5, and is formed in such a direction as tocause the display 7 to project upright or to assume a positiontransverse to the plane of the portion 2.

In folding the device, the display 'l is preferably caused to lieadjacent the portion 2 of the sheet. Thus, I may rst bring the upperfold (comprising the glued portions 2 and 10) and the central fold 3together and then fold the lower portion 4 110 over said upper fold.This folded position is illustrated in Fig. 4. Or, I may rst bring theportions 3 and 4 together and then the display 7 and upper fold over thelower fold 4. No matter 5 in what manner the device is folded, however,the nature of the crease 14 will cause the display 7 to stand uprightupon unfolding the device from its folded position.

If desired, the blank 9 may be provided with a 10 cut-outportion ortablextending fromthedisplay portion 7 of said blank. The free end lvof thistab is glued or otherwise secured to either the surface 2 or the surface3, but preferably to,`

the surface 3, as illustrated in Figs. 2 and 3, such tab acting as aprop for the display 7, as well as assisting the display to assume an1upright posi-Av tion, when the letter is unfolded. When folding` theletter, the tab 15 will-crease along one or several lines, such as theline 17, intermediate its attached ends.

A number` of tabs or props may be utilized in the same manner. Forexample, one tab may be secured to the surface 3 and another to thesurface 2. As illustrated in the drawing, such tab T or tabs may be madean intrinsic part of the gure or object which is to be simulated ordisplayed. It is desired to be understood, however, that the prop isunessential in so far as the operation or raising of the display isconcerned,` that :mais the main displayportion l tends to assume anupright position byk reason of its proper construction. This I consideranV important feature of mYIlVerltOL, V V. Y

When the tab or tabs are secured to the surface f3, it iswessentialthat, in foldingthe device, the surface 2 be brought to lie adjacent thesurface 3, as illustrated in Fig. 4.

i It now becomes apparent that I have provided an advertising folderwhich is efcient, yet in- 40 expensive to manufacture, and one` whichwill hold the readers interest.

What is claimed is:

1. A device of the character described comprising a blank of sheetmaterial having a crease dividing it into an upper and a lower fold anda. slit in alinement with said crease, said blank also including anotherportion extending from said upper fold and a display portion extendingfrom said other portion and a cut-out portion extending from saiddisplay portion, said other portion being folded back and immovablysecured to the back face of said upper fold with said display portionprojecting through said slit, said display portion having a crease atits base in alinement with said first crease and the free end of saidcut-out portion beingimmovably secured to the front face of said lowerfold, said display portion being caused to assume an upright positionwhen the device is unfolded, said cut-out portion forminga display withsaid display portion.

2. A'display folder comprising a blank of sheet material having spacedcreases dividing it into upper, central and lower folds and a slit inalinement with the upper crease,isaid blank also having another lportionextending from the uppermost fold and folded back and immovably securedto the rear face of the uppermost fold, said blank also having a displayportion extending from one edge of said other portion and projectingthrough said slit, said blank also having a cut-out tab extending fromsaid display portion, said display portion having a crease at its basein alinement with said upper crease and the free end of said tab beingimrncvably secured to the front face of the central fold, said displayportion being caused u toassume an upright position when the folder` isil() unfolded, said tab forming a display with said display portion.

ROBERT STUART.

